Social responsibility of coca cola

Coca tea Although coca leaf chewing is common only among the indigenous populations, [33] the consumption of coca tea Mate de coca is common among all sectors of society in the Andean countries, especially due to their high elevations from sea level, [33] and is widely held to be beneficial to health, mood, and energy. Commercial and industrial uses[ edit ] In the Andes commercially manufactured coca teas, granola bars, cookies, hard candies, etc.

Social responsibility of coca cola

In recent years sugary drinks have been identified as culprits in the fight against obesity. Now being the number one soda brand in the world carries with it the risk of also being Social responsibility of coca cola as public enemy number one in the fight against obesity, particularly in America.

How can a company that relies on sales of sugary drinks that lead to obesity, diabetes and tooth decay make a compelling case that it also cares deeply about the health of consumers?

Page Society case study competition with her analysis of how Coca-Cola has managed its precarious position.

Social responsibility of coca cola

Coca-Cola used a variety of tactics to support the theme including: Coca Cola has begun offering more low-calorie options including Coca Cola Life, which is made with stevia, a plant-based sugar substitute. To which publics is Coca-Cola loyal in this marketing effort?

Too bad the core product causes it. How can Coca-Cola balance loyalty to its shareholders and employees with loyalty to the consumers represented by organizations like CSPI?

If you work for Coca-Cola, you can be loyal to your consumers in a lot of ways with a lot of different products, but it would be a stretch to imply that your signature cola equates to healthier food options. That said, research shows that consumers pay attention to CSR.

InNielsen surveyed 29, Internet respondents from around the world. Investors To preserve excellent investor relations with its thousands of shareholders around the world, Coca Cola must maintain a profitable business model. Can you imagine what it would mean to shareholders—and even entire economies—if Coca-Cola just stopped selling soda because the product was unhealthy?

The golden mean is an ethical principle in Aristotelian, Buddhist, and Confucius philosophies, which holds that the most ethical course of action lies between extremes.

A golden CSR strategy for Coca-Cola undoubtedly lies somewhere between shuttering its flagship product line to allay the concerns of its critics and ignoring its critics altogether with an uninhibited drive for profit. In fact, CSR may help with profitability, as is evident in research suggesting a link between charitable giving and corporate revenues.

Click thumbnail for larger image CECP is a coalition of CEOs who believe that societal improvement is an essential measure of business performance.

Inthey released this infographic highlighting trends in corporate societal engagement. Is there a causal relationship between corporate giving and increased revenue? Why or why not? Employees Relationships with employees are an important part of the equation linking social responsibility with profitability.

Social responsibility of coca cola

It is not hard to imagine how companies with satisfied, committed, trusting and empowered employees i. CSR trends include programs that encourage employees to participate in service such as pro bono work or paid release time to volunteer in their communities.

Policymakers Legislative relations also come into play, and Coca-Cola invests strategically in its own advocacy. The company lists corporate taxation, environmental policy and product-specific policies including taxes and regulation as areas for investment. Product-specific policy was made more salient in when former New York Mayor Michael Bloomberg proposed a ban on the sale of sugary drinks larger than 16 ounces.

Page Society, accessed July 25,http: CSPI, May 8, Coca-Cola and Corporate Social Responsibility Coca-Cola’s position atop the branding world hasn’t come easily, and its future there isn’t guaranteed. In , Coca-Cola slipped to third place behind Apple and Google on Interbrand’s list of best global brands.

Sep 11,  · Coca-Cola HBC is the second-largest bottler of the brands of The Coca-Cola Company in terms of volume with sales of more than 2 billion unit cases. It has a broad geographic footprint with operations in 28 countries serving a population of approximately .

Oct 02,  · Here are the companies with the best corporate social responsibility (CSR) reputations, based on a study by Reputation Institute, a private global consulting firm based in New York.

The Coca-Cola Company is the world’s leading beverage company and perhaps the most recognized brand name in the world. Operating in counties with a diverse product range consisting of an astounding brands and 3,+ beverages, Coca-Cola’s mission is . The statistic shows the Coca-Cola revenue and the company's financial key figures from to In , Coca-Cola's revenue amounted to billion U.S.

dollars. Find out what sustainability means at The Coca-Cola Company, and how Coke reports on water stewardship, empowering women, climate protection, giving back, agriculture, packaging, human rights, recycling and more.

Coca-cola's social responsibility by Karim Ayoub on Prezi