Swot analysis on the soft drink industry

The five forces measure the competitiveness of the market deriving its attractiveness. Medium Pressure Entry barriers are relatively low for the beverage industry:

Swot analysis on the soft drink industry

In that vein, a stronger U.

Political Factors

Further, recent volumes indicate the top line will probably remain largely muted, especially in developed markets, as health-conscious consumers continue to shy away from beverages containing elevated levels of sugar or artificial sweeteners.

Thus, Coca-Cola has taken steps to address these concerns. In an effort to right the ship, the beverage maker has ramped up its marketing, advertising, and promotional activities.

Although these actions ought to positively impact results, it may take some time for recent measures to take root. Despite lacking explosive growth potential for the foreseeable future, this issue maintains many solid qualities.

These shares offer accounts worthwhile risk-adjusted return. Indeed, the stock boasts a dividend yield above the present Value Line median.

Swot analysis on the soft drink industry

Therefore, these factors leave us asking a couple of questions. First, will the company be able to overcome current top- and bottom-line obstacles? And, is this issue a good pick for the long term? We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.

Beverages bearing trademarks owned by or licensed to KO account for 1. The Coca-Cola Company is one of the most widely recognized brands across the globe.

There are two key players in this sector of the beverage business, one being Coca-Cola, while the other remains PepsiCo, Inc. That said, Coca-Cola maintains its position in the top post as the clear-cut winner.

Although both businesses constantly jockey for increased market share, Coca-Cola has the edge here. The beverage producer also garners a core following customers, as many consumers that deem themselves fans of its products tend not to shift toward other brands.

This system enables KO to closely manage costs, rapidly introduce new items into the marketplace, and saturate various geographic locations. Moreover, its meaningful network allows for an enhanced level of quality control and safety for its goods.

The stable distribution platform has been a boon for expansion in recent years, as the company has sought to reach new customers in remote locations. These diverse operations have aided market presence, volumes, deliveries, and product introductions during a crucial span.

Also, this resource is critical to the prosperity of the communities Coca-Cola serves. Water is a limited resource in many parts of the world, facing unprecedented challenges from overexploitation, as well as rising demand for food and other consumer and industrial products whose manufacturing processes require water.

Coca-Cola: External and Internal Environments market analysis | Kenyayote

These events increase the risk of pollution, poor management, and effects stemming from climate change. As the demand for water continues to climb around the world, and water becomes scarcer, the overall quality of available water sources may very well deteriorate markedly, leaving the Coca-Cola system to incur higher costs or face capacity constraints that could adversely affect its profitability or net operating revenues in the long run.

The company earns revenues, pays expenses, owns assets, and incurs liabilities in countries using currencies other than the U. Init used 70 functional currencies in addition to the U.

Coca-Cola: External and Internal Environments market analysis | Kenyayote

Because its consolidated financial statements are presented in U. Therefore, increases or decreases in the value of the U. Moreover, KO also employs derivative financial instruments to further reduce its net exposure to foreign currency exchange rate fluctuations.

However, it cannot fully hedge the impact from fluctuations in foreign currency exchange rates, particularly the strengthening of the U.Introduction McDonald’s is the largest fast food chain in the world.

There are approximately 35, McDonald’s stores across coun. Get expert industry market research on Dollar & Variety Stores in the US. Industry market research reports, statistics, data, trends, forecasts and information. Save time, save money, generate more revenue, mitigate . STUDENT NAME- PRAVEEN KUMAR MUDDA This essay focus’ on the working patter of different multinational companies in their surrounding.

Intelligentsia provides the market intelligence that companies need to introduce a new proposition, to access a new market and to understand better their business customers’ requirements and decision-making processes. Technological Factors. Technology is the main factor in the analysis of any industry.

Similarly, the beverage company, Coca Cola, needs excellent machinery that is helpful in manufacturing better quality products in high quantities.

In the last several years, Global market of Powered Surgical Instruments developed rapidly, with an average growth rate of %.

In , Global Revenue of Powered Surgical Instruments is nearly M USD; the actual production is about K Units.

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